Who doesn’t want to work doing something they absolutely love? There are many people who have hobbies and passions and have found a way to turn that from side hustle to a full-time vocation.

Meet Saina Poddar who belongs from an Investment Banking background and has turned her hobby into a growing and profitable business with customers all over the globe. Saina who is a resident of Mumbai had zero support or background in Influencing where she started from ground level and currently she has already worked for 100+ Brands from all over the world like Indus Valley and Mark’s & Spencer, She is also the Brand Ambassador of multiple brands like ‘Luxurious Ayurveda Gold’.

When Asked Saina shared a few tips for people who want to become Influencers, Poddar said Nothing happens overnight. You can’t track your success against others in the business. Saina added ‘ I would watch other companies grow to millions of subscribers while we were still in the thousands. I used to ask myself, “What am I doing wrong? I must be doing something wrong.” I had to stop and be glad about the fact that I was growing and focus on finding the analytics. Then I realized that ‘You can’t be everything to everyone. In the beginning, I wanted to make great blogs on Product Reviewing, On DIY, lifestyle, recipes, etc. I couldn’t tackle all of those categories, so I decided to start with what I was best at and build up the others over time.

I also suggest that influencers should Track their numbers from the very beginning. I was terrible at tracking my numbers in the beginning and it made it difficult to know my true growth from the start. I had to backtrack to realize how much I had actually grown. Knowing your growth can help motivate you when times get difficult. added Saina.

It feels contradictory to say that influencers have an image problem. Meticulously controlling their content output, they are experts in perfecting their personal brand. And yet, a sour reputation seems to have been built up around them. While influencer marketing has soared in popularity, influencers themselves haven’t enjoyed the same level of celebration. Instead, a steady stream of clickbait stories implies influencers are work-shy hobbyists, entitled and freebie-grabbing. Unsurprising then, that a survey, which found ‘influencer’ or ‘YouTuber’ cited as some of the top career aspirations of children across the globe said Saina.

Tagged in:

About the Author

Kathmandu Tribune Staff

Read exclusive stories by Kathmandu Tribune Staff only on www.kathmandutribune.com. Find all exclusive stories (bylines) written by Kathmandu Tribune Staff on recent incidents, events, current affairs...

View All Articles